How Middle East Businesses Can Utilize Analytics for Success


For any business based in the Middle East, it’s vital that the use of analytics is always considered at the forefront of all business decisions. Given the immense wealth of competition in online business particularly, analysis is always needed. Every single resource put into marketing has to be accounted for, and has to see some kind of return when possible. Marketing blind or all analysis leads to poor mistakes and negative judgements. To help avoid this problem, you need to utilize analytics successfully.

So, how can a business in the Middle East make the right choice when it comes to safe and sound analytics for business?

Forging Demographics

The first port of call for any business analysis is to look at demographics. For half a century, the Middle East experienced a boom that nearly quadrupled its population. Since 2000 this has slowly declined, but it still means that the Middle East tends to be a location with a very mixed demography of ages.

Given the wide range of cultures that inhabit the region now, too, it’s very easy to find specific and untapped markets. Using analytics to find these should be a major part of any business that wishes to progress in the region. Since this is such a large and diverse region, with no shortage of opportunity, it helps to use analysis to successfully split the nation up market more effectively.

Without analytics, though, this would not be possible.

The Right Message

Another important part of analysis is working out the kind of message your own demographics are interested in. for example, if you decide that through analysis your product range best suits an older individual, you are likely to be more formal. As such, it changes the way that you would market, the kind of message you want to put out and a whole host of other features.

The right message, then, is the one that comes across best to the demographics you want to market to. By using analysis, you can find out what they find most interesting, and crucially what these demographics are most likely put off by.

Correct Deals

In as competitive a place as the Middle East, it pays to understand the importance of offering out deals and giving people competitive and fair value. The correct deals that you can offer are most likely to be the ones that fit in with the message above, and the demographic too.

However, by knowing the message type and the demographic, you can then find the offers that best suit. Are you dealing with a lower income – single families, for example? Then you can adapt your offers and values based on the kind of person you are looking to market towards.

The Middle East holds such incredible risk and reward for a business, that analysis is almost a necessity. Make your business thrive to locate the key factors above for greater accuracy in your marketing campaigns.

Finding Investment In The Middle East


In a region full of competition, exposure and wealth few parts of the world are as engaged economically as the Middle East.

With companies spending around $15bn on eCommerce alone in 2015, there are businesses investing massive amounts of money in spreading particular products and services across the entire region. This means that there is an expected chance of businesses both needing – and being able to source – investment.

Whilst it’s now needed to get involved in financial investment in the Middle East, it’s easier than ever before. According to EconomyWatch, parts of the Middle East are beginning to explode with investment. We can see that from 1980 until predictions to 2021 exist here.

Parts of the Middle East like the United Arab Emirates are reaching as high as 23.8%. These incredible numbers show that investment is very likely to be found in this country; people are investing here, foreign and local.

The only problem, then, is sourcing the best investment.

Starting Online

The most effective way to find investment in the Middle East is likely to be online. Social media is full of companies that are looking to invest in projects, and you’ll find many people to speak to on the likes of LinkedIn.

You can use these as starting points, but investment can most typically be found online via directories. Simply start looking online for investment firms in your part of the Middle East and you might find a good place to pitch your ideas.

Crowd Funding

A great way to get investment in the Middle East, though, is crowdfunding. Many people are ambitious. Independently wealthy, and don’t mind backing a good idea. Therefore a business with a smart intention and an idea that people like the sound of will be likely to join up with you and see what you have to offer.

This will make it much easier for your business to find genuine long-term investment. By looking to crowd funding you will likely find that people are happy to get involved with crowd funding in the Middle East.

Since there is a more ambitious mind in projects working out when you come to the Middle East, you might find it easier to get people to give you a chance.

Business Partnerships

Another great way to get hep with investment is in conjunction with other firms. If you have a good idea, strong service idea or a great plan that works in another industry you can look for partners. Simply scour the web looking for businesses in the Middle East who are succeeding in your industry.

From there you can showcase the idea and see if they think it would be worth taking up. From there, you may form a majorly profitable partnership!

Use this to your advantage and you’ll find that in the years to come that your business has great investment opportunities awaiting it. Not only will you start to see better long-term prospects but you’ll likely start to see greater returns on each subsequent investment.

Use this to your advantage and you can keep improving and changing from the input that comes with every investment you receive. So long as you manage your investment options and make sure it works out for both parties, the Middle East is a great place to find investment.


How to get Noticed In The Competitive Middle East Online Markets


For those who are business owners or affiliates in the Middle East, it’s likely that the competition hasn’t gone unnoticed. As the region continues to grow, advance, develop and evolve we see continual competition continuing to form.

Industries that once had no interest are growing, and those with a need and popularity are overflowing with competition.

Therefore, it’s vital that all companies who thrive in the Middle East use the internet to frame and enhance their cause. With people turning to products like the web to become more involved and knowledgeable, every business has to step up. It’s estimated that, at present, the Middle East has more than 123m different users.
This means that, as a business, you have incredible opportunity to reach out – albeit amongst heightened competition.

Enhancing your Image

The first aspect of any business that wishes to evolve in the Middle East, then, should be their overall image. From the website design and word flow to the way that they interact on social media, all businesses’ need a specific style and tone.

Some businesses go down the trendy route, posting GIFs and being more open-minded and like the customers. Other businesses go down the super professional route, looking to keep the process as specific as possible. Both approaches are fine, but it’s about finding the one that suits your own business most.

By going down this route you can enhance your business image specifically and spectacularly. Your business is more likely to be taken seriously with a specific kind of image and theme about your style, your look and your communications. Removing the bland nature of other businesses makes you stand out from the competition.

Rewarding Adventure

The most powerful way to make your business thrive in the Middle East online scene, though, is to reward people. Reward them for turning up and looking at your social media pages and for following.

Reward people for using your website with voucher codes and great deals. Offer regular discounts and momentary drops in price across the board to reward those who were already browsing.

Create dynamic price cuts for those at the shopping cart online – give people incentives to come and check out your services, use them, and then return.

It’s the old adage – create a product worth caring about, and people will come back. Offer your clients’ cheaper deals, great value, and reasons to return and they’ll do so with joy. Make it easier for people to see your business as one that cares for the customer online, and you’ll see immense sales improvements.

Solidifying Presence

If your business is now operating in the above ideas, augment them. Use social media marketing to propel that message across the Middle East. Use the power of the mobile technology in the Middle East to get your message seen by as many as possible.

The internet allows for word to spread fast. Whilst that creates competition, offering value, different content and changing the overall tone of debate helps businesses stand out.

Why A Strong Social Media Presence Is Vital For Middle East Businesses


In this era of social media domination and the need to always be marketing, businesses face an interesting challenge. Do these businesses really know how they wish to come across? Or do they just go with the fly?

For any business that hopes to be a success, it should definitively be the former. A successful business in the Middle East will be one of the businesses that taps into the region’s most powerful tool. Social media is, according to, currently not used by just 5% of the population.

Whilst this means that few business are going to be the dominant selection in the industry on social media, they’ll be one of many. This means that they can tap into a huge part of the country, rather than being excluded.

Staying Afloat

People will be able to see you outside of social media, sure. But why would you turn down the opportunity for such extensive marketing potential?

This is why for anyone trying to run a business today in the Middle East, it’s incredibly important that certain objectives are met. This is no more important than in the marketing arm of your business. Ever since the turn of the decade, it’s been vital that Middle Eastern businesses’ make progressive change. Social media entrepreneurship is now a requirement if you want to have your own message.

Define and Propel your Brand

Businesses can express themselves on social media far more effectively than they can in other media forms. It allows you to easily share access to viable links and fun content, ready to be shared by real people. You can leave as many e-mails and direct mail copies as you like of that link, but social media has more credible real-time activity.

Therefore, a business can engage with real honest people when using social media. It won’t make you the only company doing so in your industry across the Middle East, but it’s allowing you to express yourself. Now, your business can offer its own take and stint on what you offer. This expression then allows that vital personality to flow out, making your business a brand.

Develop Your Platform

Social media, however, also lets you answer vital questions. With social media you can raise your overall profile and authority by being helpful. Many businesses shun the advances of customers but you have no need to do so with social media. In a matter of moments, you can have offered a clear answer to a query that would have taken hours to answer with other contact forms.

In essence, social media investment and engagement is vital to come across as human. People are sick of dealing with conglomerates who make them wait 48 hours each time for a basic answer. People want quality service in the Middle East, and a strong presence helps you deliver that.

Creating Content That Speaks To Readers In The Middle East


For any business owner in the Middle East, one of the most challenging aspects is making sure that you resonate with and excite your clients. This is obviously harder than it might sound, because to create content that is exciting requires a bit of invention.

To make sure that the content you are preparing for your clients is up to the standard that you expect, try any of the following ideas;

  • Make sure that the content you produce is unique first and foremost. People don’t want to be turning up and getting the same old suggestions. If you have to make a somewhat general point then try and use a specific example to make it more engaging.
  • Given the competitive nature of the Middle East, you should always have some kind of purpose to any content. Content written to sell is content that is going to fail – if you take the time to prepare fresh content, though, this problem can be avoided. Give it a genuine purpose that sells as an addition.
  • Sometimes, you don’t have to write an article to make money from it. Reputational bonuses are just as important as the money in the bank, as a reputable business will always get work from clients. Therefore, sometimes it just helps to make up some content that gives interesting perspectives and ideas. A bit of value can be worth more than the sales you get from a direct link.
  • Offer good comparisons in your content and be honest. If a company in your niche but who is not a direct rival is doing something good or innovative, advertise it for them. Build networks with your customers by offering them more value. You won’t come across as if you are self-centered this way, and your business will grow. More importantly, it will help to give customers lots of good information and value other companies that can help them grow.
  • The above point should be a major source of development and contention for you. For example, lots of people will find that writing content becomes much easier when you just try to be helpful. Companies are seen as more effective and useful properties when they are there to actually help out their readers. By taking the time to just offer some advice or value that is not to do with your company exclusively, you will still gain from it.
  • Keeping all of this in mind, one of the most powerful solutions that you should be using to make content more exciting is infographics. Infographics can be made by talented Fiverr designers, and can easily push your content for you with an easily shared and fact-driven piece of visual design.

In fact, you can use Fiverr to propel almost all of your business and content management systems. From quality content writers to infographic designers, you can have content put together that propels your business message forward long-term

What Makes A Good Blog Post?



For many people working within the online spectrum, blogging is a very confusing topic. Understanding what you need to put in place is a tough thing to get to grips with. However, there are many elements that you can take into account for creating a good, strong and effective blog post without too much fuss and hassle.

To get the right quality of blog post, though, you have to first know what you are going to be writing about!

Before you start using any of the tips below, take the time to comprehensively consider what topic fits your needs best. Look at your audience, your industry and the general climate of what you’re talking about.

Try and find some interesting supporting facts and figures, and put them out there for people to read. A few bits of valuable information can go a long way!

Breaking it Up

One solution that many people will need to get to grips with in the world of blogging is using sub-headings. Typically, it’s expected that you break up the article into sub-headers every 300 words. This sits well on many blogging tests, and makes sense from a readability level. It makes it easier to sum up the upcoming words and also makes it easier to skim through and read.

Finding a Point

Every blog post needs to have a point – it does not have to be to sell a product or anything like that, though. Many people get caught up with the pretense that their blog has to be making them money. You can make money indirectly through a blog, without having to monetize the products mentioned within.

What you can do instead is to offer wisdom, value and information that they would not get elsewhere. An interview with an industry big name, a list of tips to follow, some useful facts and figures. Anything that can help you come across as an authority is just as useful as a genuine link to buy a product.

Making Blogs Visible

Your other solution for a good blog post should be to make it visible and easy to share. Ensure that it’s shared on a platform that is easy to access and also have social media sharing capacities around it. This makes it easier for people to share your link, creating discussion and introducing your business to some new clients.

This will make a huge difference and will help you start moving towards making your blog a little bit more visible. Visibility will help your well broken-up, value driven blog post appear more frequently.

In the world of the Middle East, where competition is rife and opportunity is massive for customer and company, value goes a long way.

If you intend on building up your business’ credibility and authority on any given subject, having a blog section that will help you do just that is an absolute must. A failure to do so can really weaken your hand and make it harder for you to forge ahead of your competition in the years to come.



Making Sure A Business Produces Online Results In The Middle East


In such a hypercompetitive location such as the Middle East, making sure that your business has the capacity to produce online results is very important. However, many believe that their business simply lacks the ability or the potential to succeed where others may fail, and this puts many off using many elements of the booming online enterprise of the Middle East to their advantage.

If this is the kind of thought process you go through with each day, then hopefully these following points will help you change your mind. Today, we’ll be looking at making sure a business produces online results in the Middle East.

What determines success?

The one thing that changes the entire complexion of your business online today is how you come across – your language. It’s the single most important element of how you intend to – and will – portray yourself. Indeed, producing business results in the Middle East means that you have to get used to the idea of creating any kind of marketing content. However, that content has to speak to the right kind of people – it has to use the language of power, of success.

Instead of giving people the idea – in any of your marketing, be it social media, article/content, media or anything else – that you may be able to help, let them know what you will be able to help. Planting the idea of positivity in the mind of the client i.e. “When we change the way your business works…” instead of “If we change the way your business works…” is so much more effective.

Always make sure the message that you spin is one of positivity, as if there could be nobody better for the job. This is the difference in the Middle East, where people demand an assurance of your skill and your desire.

Smart Marketing Practice

Of course, no amount of smart language is going to be enough with an optimized approach to success. How do you do this? It’s actually all rather simple; you need to look at smart, effective keyword management.

Working with a keyword management company you can find a list of natural keywords to fit into your content as time goes. Now, you can build that effective and positively affirming content throughout your marketing and your business using specific keywords.

By using them as the question and building the answer around the keyword, you can make sure that your business is going to be moving up the search rankings. Now, your positive and affirmative language can be seen – and appreciated – by everyone. This then makes it much easier to get your business operating in the way that you wanted, especially in such a competitive marketplace.

Simply using keywords throughout naturally driven and positively minded content is the easiest secret to start working towards. No longer should you have to worry about your business falling behind or limiting it’s potential, if you use the right terminology henceforth.

Deciphering The Best Social Media Platform In The Middle East

Social Media apps

Over the last decade or so, the growth of our use of the internet to socially connect with and meet new people has been growing at the most rapid pace possible. Not only is this beginning to completely alter the dynamic of how online media is typically used, but it changes how – and why – we are meeting people from all across the world. In the volatile online sector that is the Middle East, this could scarcely be more prominent.

A Changing World

Indeed, social media usage in the Middle East has exploded in recent years. Between 2013 and 2015, for example, there has been a marked improvement in the use of social media usage. Now, instead of turning to slower communications systems such as e-mail, many are turning to social media for quick, direct messaging.
However, another wholesale change in the use of social media platforms in the Middle East has been the use of digital images to make a point. In the past we used mostly content and words to get our message across and whilst this is still the dominant form of communication, media is growing all the time. This is shown most prominently in the numbers for Instagram in particular.
Today, Instagram is seeing around 28% of the market share across the Middle East. Why? Because it offers an image-primary interface that means most people can get the information they need from images, and that they can share their latest findings, opinions and ideas through this much easier to use and acknowledge medium.

Media Frenzy

Over time, this makes a pretty significant difference to the way that most people will communicate with one another on the web. In the Middle East, this trend is expected to continue as media usage keeps rising. Whilst today people are using Facebook and Twitter ever so slightly less than they were a couple of years ago – 88-83% for Facebook, 45-40% for Twitter – it’s still a massive amount. This means that there is no reason to see Instagram, for example, as the best social media platform for Middle Eastern marketing.

What does work best, though, is using images to portray your point. You could be doing this through the use of an infographic to give people new details and interesting facts on something to do with business. It could be a YouTube video, explaining how to do something. It could be a podcast, discussing the most relevant and specific industry topics of the day.

What is most important is that people find a happy balance between their social media blending. Some people just want a quick infographic to look over for some new info, others might want a 2,500 word long read article going into depth on opinion and facts about various market factors.

There’s an incredible amount of consider and put into account, and this means that many people can spend a not insignificant amount of time trying to discover what the best option for their needs is.

At the moment, though? Middle Eastern marketers would do well to stick to a media-heavy level of consumption.

Social Media Growth in the Middle East

Social media

For several years now, the social media explosion across the world has been quite consistent – it’s very hard to find an evidence of a slowdown in most places. One of the places in the world that is seeing rapid and consistent growth, though, is the Middle East.

Recently, we wrote about the overall growth of online marketing and the use of the web in the Middle East, and this comes down to the social media growth as well. Social media is becoming a major part of the global scene, and the Middle East isn’t likely to miss out!

In 2014, these numbers were increasing all the time particularly on modules like Facebook and Twitter. Arabian users were increasing by as much as 50% at one stage, according to the BBC. This means that there is a huge increase in not just the Middle East but in surrounding locations, as well, showing an increase to the world of social media.

In a part of the world which is becoming more open to the rest of the planet, the introduction of social media means that before long social media growth in the Middle East is going to be an undeniable fact. Why does this matter, though?

For a Middle Eastern business, it matters massively. Social media is one of the most powerful and fluid forms of marketing on the map, with experts creating in social media driving huge sums of traffic and profit to their business through the social media sales funnel. However, many people believe that social media growth is a mostly western thing – this is not the case, at all.

A Long-Term Prospect

The Middle East provides a home for some truly inspirational social media growth today, with companies looking to take advantage of not just places like the United Arab Emirates but also large nations such as Saudi Arabia. Even nearby Arab nations such as Morocco, Syria, Algeria and Tunisia are bringing in a large social media following.

For any business in the Middle East, it might be time to start investigating, and appreciating, the role that social media growth in the Middle East might play in your life. Not only will this make a telling difference to the way that a business will market and present itself in the years to come, but it also means that businesses setting up in the Middle East with a history of being in Europe, for example, should feel comfortable with the typical marketing approach out here.

This will make a really big difference in the years to come, and with social media continuing to grow worldwide as well as in the Middle East, there should be no signs of slowing down.

Anyone who is interested in seeing how this is going to progress and change in the right way should consider what being involved with social media means for their business – particularly now that it has become a major part of the culture and success of the Middle East.

Why Arabic Content Matters in Middle Eastern Marketing

As we have covered several times recently, all the signs and major statistics point to the fact we are currently seeing the Middle East emerge as the next great online power. Arabic-speaking nations are beginning to wake up to the immense potential of the internet.

At the turn of the century around two million Arabic speaking people were using the internet; today, it’s far beyond 400 million!

This incredible rise, though, means that content developers and businesses have to be ready to create content for this incredibly diverse, hungry selection of clients. After all, not only is the Arabic speaking populace of the internet growing all the time but it is one of the wealthiest parts of the planet.

Why is it, then, that according to Trustiko, that just 3% of online content is in Arabic?

Indeed, just 5% of Fortune 500 companies websites come with an Arabic version; whether you are marketing within the Middle East or to the Middle East from elsewhere, the importance of Arabic content should not be lost on anyone.

One of the most powerful parts of the world in terms of interest in the web and in digital marketing is being shunned and left behind in many quarters. Whilst this might seem scandalous today, it presents a unique opportunity for businesses who wish to emerge within the Middle East-shaped hole in website content.

The Time is Now

There is no time like the present for businesses who wish to engage with new parts of the world and open up fresh, new and exciting business opportunities in the years to come. Many make the mistake of thinking that because English is regularly spoken in Arabic nations, that a lack of Arabic content does not matter. This could not be further from the truth, however.

Arabic readers are far more likely to return – in major numbers – if they have access to Arabic content. Not only does it make Arabic-only speakers able to access the website, but it feels culturally significant. When a business takes an active interest in promoting in the native language, it makes it much easier for locals to feel a part of the community, part of the future aim of the business.

Besides, creating strong Arabic content need not be the problem that it seems to be for so many. With many translators and freelance copywriters available, Arabic content can be created and curated in the same amount of time as English content; the potential for action is definitely there. Whilst it means finding a talented copywriter who can have content re-purposed into fluid Arabic, the benefits of doing so for many Middle East based businesses, or those targeting the region, should not be lost.

The strength of feeling that engaging with and understanding another culture – especially when trying to sell there – is a priceless success. For any business who wants to capitalize on the growing and empowered Middle Eastern online market, Arabic content is a venture well worth exploring to the fullest extent.


Arabic newspaper