For any business based in the Middle East, it’s vital that the use of analytics is always considered at the forefront of all business decisions. Given the immense wealth of competition in online business particularly, analysis is always needed. Every single resource put into marketing has to be accounted for, and has to see some kind of return when possible. Marketing blind or all analysis leads to poor mistakes and negative judgements. To help avoid this problem, you need to utilize analytics successfully.
So, how can a business in the Middle East make the right choice when it comes to safe and sound analytics for business?
The first port of call for any business analysis is to look at demographics. For half a century, the Middle East experienced a boom that nearly quadrupled its population. Since 2000 this has slowly declined, but it still means that the Middle East tends to be a location with a very mixed demography of ages.
Given the wide range of cultures that inhabit the region now, too, it’s very easy to find specific and untapped markets. Using analytics to find these should be a major part of any business that wishes to progress in the region. Since this is such a large and diverse region, with no shortage of opportunity, it helps to use analysis to successfully split the nation up market more effectively.
Without analytics, though, this would not be possible.
The Right Message
Another important part of analysis is working out the kind of message your own demographics are interested in. for example, if you decide that through analysis your product range best suits an older individual, you are likely to be more formal. As such, it changes the way that you would market, the kind of message you want to put out and a whole host of other features.
The right message, then, is the one that comes across best to the demographics you want to market to. By using analysis, you can find out what they find most interesting, and crucially what these demographics are most likely put off by.
In as competitive a place as the Middle East, it pays to understand the importance of offering out deals and giving people competitive and fair value. The correct deals that you can offer are most likely to be the ones that fit in with the message above, and the demographic too.
However, by knowing the message type and the demographic, you can then find the offers that best suit. Are you dealing with a lower income – single families, for example? Then you can adapt your offers and values based on the kind of person you are looking to market towards.
The Middle East holds such incredible risk and reward for a business, that analysis is almost a necessity. Make your business thrive to locate the key factors above for greater accuracy in your marketing campaigns.